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Getty (moving images)

Global brands make grab for Olympic gold

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<p>Despite calls for foreign powers to boycott the Beijing Games over China's crackdown in Tibet, no government has backed the idea. The Olympics are an unmissable event for national athletic teams -- as well as for corporations who have invested millions to be represented there. Foreign brands seeking access to China's lucratic markets see it as their winning ticket.</p>

dc:identifier
021-92242236
dc:source
Getty (moving images)
dc:title
Global brands make grab for Olympic gold
dc:type
MovingImage
mhub:credit
AFP Footage/Getty Images
dc:description
<p>Despite calls for foreign powers to boycott the Beijing Games over China's crackdown in Tibet, no government has backed the idea. The Olympics are an unmissable event for national athletic teams -- as well as for corporations who have invested millions to be represented there. Foreign brands seeking access to China's lucratic markets see it as their winning ticket.</p>
dc:subject
economy, business and finance
politics
sport
mhub:temporal-coverage
2008-03-192008-03-19